The list of techniques on page 186 covers the following: Provide a story that shares a vision, list members accomplishments, participate in influential communities to create trails back to yours, build your social network or community in a custom space, make connections with other leaders in social media, celebrate celebrities, create a contest or a game or a video, and mobilize your existing members.
Monday, October 29, 2012
October 29, 2012 Assignment
In Design to Thrive chapter 7 reading, Howard discusses techniques to make people feel significant to your social network. I found this section to be engaging because there are so many companies in need of this on their websites.
The list of techniques on page 186 covers the following: Provide a story that shares a vision, list members accomplishments, participate in influential communities to create trails back to yours, build your social network or community in a custom space, make connections with other leaders in social media, celebrate celebrities, create a contest or a game or a video, and mobilize your existing members.
Looking at this list makes me think of a project I am working on for another class. We are having to create a social media marketing plan for the Clemson Mocha Club because their existence on social media pages is lacking. The National Mocha Club's vision is to change Africa and it supports five core projects - orphan care, education, hiv/
The list of techniques on page 186 covers the following: Provide a story that shares a vision, list members accomplishments, participate in influential communities to create trails back to yours, build your social network or community in a custom space, make connections with other leaders in social media, celebrate celebrities, create a contest or a game or a video, and mobilize your existing members.
Looking at this list makes me think of a project I am working on for another class. We are having to create a social media marketing plan for the Clemson Mocha Club because their existence on social media pages is lacking. The National Mocha Club's vision is to change Africa and it supports five core projects - orphan care, education, hiv/
Monday, October 8, 2012
October 8, 2012 Assignment
In this chapter of Made to Stick, Heath and Heath discuss simplicity. Simplicity is key when people are planning something, such as an event or, like the book said, an attack, or when people are communicating a message to a group of people. The Army planning their next moves play in to both of these aspects. The authors mention that in the end the long, drawn out, and complicated plans do not work. They need a plan that focuses more on the next step/the 'how to' complete that next task.
Heath and Heath talk about decision paralysis. I found this section very interesting because I find that this is true in my life. I do not like to make decisions, but when I am offered options, I do not like to choose, especially when there are more than two options. When someone suggest three or more places to eat or things to do, I find myself stumped and I choose the one I would most likely not choose if the person had offered a good choice and a bad choice.
It is good to remember not to focus on so many details. It is good details flow together and create a clean overall image or idea, but it is also good to not be so nit-picky. This is represented in all types of print journalism and other things, like blogs or websites.
Heath and Heath talk about decision paralysis. I found this section very interesting because I find that this is true in my life. I do not like to make decisions, but when I am offered options, I do not like to choose, especially when there are more than two options. When someone suggest three or more places to eat or things to do, I find myself stumped and I choose the one I would most likely not choose if the person had offered a good choice and a bad choice.
It is good to remember not to focus on so many details. It is good details flow together and create a clean overall image or idea, but it is also good to not be so nit-picky. This is represented in all types of print journalism and other things, like blogs or websites.
Monday, October 1, 2012
October 1, 2012 Assignment
In Chapter six of Design to Thrive, Dr. Howard talks about belonging and what it ultimately means to belong on different social media sites. If the website is structured correctly, people will develop a sense of togetherness- sort of like they are needed there on that site.
Different communities have different rituals to initiate new members into the community. Dr. Howard mentioned Hell Week of two different sorts (Navy Seals and GTAs). These Hell Weeks are for new members to get to know each other, the values of the group, and the other members. They are conducted by community elders, and at the end of the week, the new members are officially apart of the 'family.' Fraternities do this as well. After Hell Week, you are considered a brother and you are just 'one of the guys' and not a nameless pledge, but the boys now belong. They can wear the greek letters. They can go to the parties. They can hang out with the brothers and not actually do work for them. They now belong.
Belonging through visual elements and routine can go right along with the Greek-life situation. Once the pledges are brothers, like I said before, they can now wear the shirts and have the letters on their cars or their laptops. People who do not know them can see them and tie them to that organization because of the well-known symbols. For routine, girls all across the United States in sororities learn songs or chants about their community. They have "anthems" or things like that that every member of that organization knows and will know until they die. These songs are embedded in their minds and they can identify others through that routine.
Different communities have different rituals to initiate new members into the community. Dr. Howard mentioned Hell Week of two different sorts (Navy Seals and GTAs). These Hell Weeks are for new members to get to know each other, the values of the group, and the other members. They are conducted by community elders, and at the end of the week, the new members are officially apart of the 'family.' Fraternities do this as well. After Hell Week, you are considered a brother and you are just 'one of the guys' and not a nameless pledge, but the boys now belong. They can wear the greek letters. They can go to the parties. They can hang out with the brothers and not actually do work for them. They now belong.
Belonging through visual elements and routine can go right along with the Greek-life situation. Once the pledges are brothers, like I said before, they can now wear the shirts and have the letters on their cars or their laptops. People who do not know them can see them and tie them to that organization because of the well-known symbols. For routine, girls all across the United States in sororities learn songs or chants about their community. They have "anthems" or things like that that every member of that organization knows and will know until they die. These songs are embedded in their minds and they can identify others through that routine.
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