In the book, Made to Stick, Heath and Heath discuss strategy in the chapter that is titled Sticky Advice. Heath and Heath talk about an acronym, CHIFF, which stands for "Clever, High-quality, Innovative, Friendly, Fun." This concept informs decisions across the organization. The chapter gives the example of a board game company posing questions for the game. If the creator comes up with a question that lacks one of the standards of CHIFF, then the question will have to be worded differently or thrown out completely. This concept is a great way to measure standards for a company.
Also in this chapter, Heath and Heath introduce a few tips to help your strategy stick with people: be concrete, say something unexpected, and tell stories. These tips are good to remember because all of them working together can create a persuasive and memorable strategy. Personally, I think the best tip out of those three tips is telling stories. I know that when I am listening to someone speak and they tell a personal story I am more engaged because of the personal account they share and the story helps put a connection to the concept that they are explaining.
Ideas that stick are understandable, memorable, and effective in changing thought and behavior and this brings back the SUCCESs principle we talked about earlier. This just proves that the concepts we have learned connect to things we are continuing to learn. They build on each other.
Sunday, November 11, 2012
Sunday, November 4, 2012
November 5, 2012 Assignment
In chapter 10: Basics of Social Media Content by Gillin, the first two pages had me intrigued immediately because I found so much truth in what it said.
The book says "Content is undeniably the most important element of a successful social media campaign, yet it is one of the most mysterious and least understood," and the secret on the side said "Even bland content can be made interesting if approached in an original way."
I think the secret paragraph says it all. Social media network sites have to have some sort of creative way to convey their information to me. The information may not be good or something that I want to read, but if the presentation is well put together then I am more likely to read it. For example, FaceBook is really easy to look at and it presents the information that the website wants to present (i.e. the advertisements on the sides, and new additions across the top), but also easily shows everything else because of the common "upside down L shape" layout. The information on FaceBook is, most of the time, boring and stuff I don't want to know but it is easy to scroll through and mindlessly read. This aspect keeps me coming back to FaceBook because the website doesn't make me exert any energy and it waste time so I don't have to do something productive.
Turning to a different topic, the section about passion and commitment is great to remember if someone is wanting to run a business one day. You will want to hire employees that are passionate about what they do and not just passively doing the work to get to the end of the day. When an employee enjoys what they do, life will be a lot easier for them and the company they work for. If passionate people are working for your company, your company will make a completely different impact on the community then they would if their employees were not passionate about their line of work. Passion makes a huge difference in the work world and the commitment of the employees can potentially create a better working environment for everyone.
The book says "Content is undeniably the most important element of a successful social media campaign, yet it is one of the most mysterious and least understood," and the secret on the side said "Even bland content can be made interesting if approached in an original way."
I think the secret paragraph says it all. Social media network sites have to have some sort of creative way to convey their information to me. The information may not be good or something that I want to read, but if the presentation is well put together then I am more likely to read it. For example, FaceBook is really easy to look at and it presents the information that the website wants to present (i.e. the advertisements on the sides, and new additions across the top), but also easily shows everything else because of the common "upside down L shape" layout. The information on FaceBook is, most of the time, boring and stuff I don't want to know but it is easy to scroll through and mindlessly read. This aspect keeps me coming back to FaceBook because the website doesn't make me exert any energy and it waste time so I don't have to do something productive.
Turning to a different topic, the section about passion and commitment is great to remember if someone is wanting to run a business one day. You will want to hire employees that are passionate about what they do and not just passively doing the work to get to the end of the day. When an employee enjoys what they do, life will be a lot easier for them and the company they work for. If passionate people are working for your company, your company will make a completely different impact on the community then they would if their employees were not passionate about their line of work. Passion makes a huge difference in the work world and the commitment of the employees can potentially create a better working environment for everyone.
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