November 5, 2012 Assignment

In chapter 10: Basics of Social Media Content by Gillin, the first two pages had me intrigued immediately because I found so much truth in what it said.

The book says "Content is undeniably the most important element of a successful social media campaign, yet it is one of the most mysterious and least understood," and the secret on the side said "Even bland content can be made interesting if approached in an original way."

I think the secret paragraph says it all. Social media network sites have to have some sort of creative way to convey their information to me. The information may not be good or something that I want to read, but if the presentation is well put together then I am more likely to read it. For example, FaceBook is really easy to look at and it presents the information that the website wants to present (i.e. the advertisements on the sides, and new additions across the top), but also easily shows everything else because of the common "upside down L shape" layout. The information on FaceBook is, most of the time, boring and stuff I don't want to know but it is easy to scroll through and mindlessly read. This aspect keeps me coming back to FaceBook because the website doesn't make me exert any energy and it waste time so I don't have to do something productive.

Turning to a different topic, the section about passion and commitment is great to remember if someone is wanting to run a business one day. You will want to hire employees that are passionate about what they do and not just passively doing the work to get to the end of the day. When an employee enjoys what they do, life will be a lot easier for them and the company they work for. If passionate people are working for your company, your company will make a completely different impact on the community then they would if their employees were not passionate about their line of work. Passion makes a huge difference in the work world and the commitment of the employees can potentially create a better working environment for everyone.